Product Description Presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship.
Customer Reviews: Basic textbook for beginning technology entrepreneursNovember 30, 2006 Naftali/Cliff Anderson(Jerusalem) 2 out of 2 found this review helpful
This is a fun and easy to read textbook that should be useable by students as early as the senior grade in High School. Although education has yet to catch up with High-Tech in offering a curriculum that prepares those already living in technology clusters or in areas soon to become clusters; this type of book is a good example of where education needs to be. True, this is not the only type of worker or skill that will be needed even in those places, but this subject matter needs to be addressed and this book does a good job in that respect.
This book gives a good general description of 1) the value creation phase of a startup; 2) intellectual property; 3) basic startup finance; 4) the transition from startup to ongoing operations. What is not well covered are the general legal issues and writing the business plan. Even so a lot to digest for the startup beginner at any age.
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