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Business Technology: A Guide for Midsize and Small Business |  | Author: Michael W. Johnson
Publisher: WAIN Technologies LLC
Category: Book
List Price: $38.95
Buy New: $22.00
as of 9/9/2010 14:23 MDT details
You Save: $16.95 (44%)
New (9) Used (6) from $19.07
Seller: whoischrisjenkins
Rating:  3 reviews
Sales Rank: 987615
Media: Paperback
Pages: 258
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 6 x 0.7
ISBN: 0615299210
EAN: 9780615299211
ASIN: 0615299210
Publication Date: December 15, 2009
Availability: Usually ships in 1-2 business days
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Product Description
It wasn't that long ago when business technology was limited to a fax machine and a photocopier, but the last ten years have revolutionized the way business is done. These changes have created challenges and opportunities for every American business. In Business Technology, Michael W. Johnson explains that though large corporations have huge technology departments dedicated to solving complex problems and building new ways to market and sell their products, that today small business can compete and win, thanks to the newest advances in business technology (hardware, software, and communications). Small business can now do everything a big company can, including: Using technology to cut costs on everything from payroll to copier paper. Using social networking to acquire new customers and retain existing ones. Outsourcing technology support to save time and money. Using CRM systems to determine which customers are profitable customers and which are not. Using Integrated Business Systems to significantly improve the quality of operations. Using video conferencing to save on travel costs... and more! Most of all, what a small business needs is good advice. That's where Michael W. Johnson and his new book Business Technology can help. In it, he outlines the opportunities the technological revolution offers and describes the technologies used by technology savvy companies to effectively operate and grow their business. And he does it in a way that anyone can understand. Business Technology is not a book for technical people. It is a book for business people who want to know how to use technology to make their business become more efficient and more profitable.
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| Customer Reviews:
Surprisingly relevant for non-Profit organizations!!!! September 16, 2009
Carmen Peyra (Washington, DC)
3 out of 3 found this review helpful
In our small but very international Non-Governmental, Non-Profit Organization a great deal of the work flow and work functions depend on our Information Technology. However due to the nature of our world, things tend to be less efficient and our technical environment was no exception. I searched for a book to help us out with optimizing our non-profit and I looked into this one. The title really caught my eye as I felt our nonprofit could benefit by understanding how for profits use technology.
What a find! I have to confess that I was surprised at how well written it was, specially, I thought, for a technology book. But the author was correct when he said that it was not written for techies. I was hooked. Then, as I went on to absorb the contents it became clear to me that we had a tremendous amount of opportunity to operate more efficiently. Most notably was learning about advances in collaboration (we do a lot of cross-country collaboration) and document management tools. An added bonus was the chapter on Marketing Technologies. I found out how much more advantage we could take from the internet to make our organization more visible and engaged.
I was simply not aware of the myriad of possibilities in our reach, how much we could simplify our systems, increase the efficiency, and keep track, in detail, of every single one of our operations. We have opened a door into the cyber world that we did not know existed. This book has been a life savior for us.
It's About Time September 10, 2009
Felix Fermin (New York, NY USA)
1 out of 1 found this review helpful
I am a small business owner and while the wine/food business is normally not the type of enterprise where "technology" is front and center I have made mistakes in the past and was looking for a new perspective. After reading this book the term "business technology" has taken on new meaning. In short, technology is not so much about technological things, of course there are tangible things that are technological, but more importantly technology as it is to me now is much more than that. Technology has come to mean enlightened working...applying big business concepts in small business settings, driving operational efficiencies, expanding services while cutting costs, and connecting my business with customers and suppliers in new ways I never knew.
Having come from the corporate world I knew there were insights that could be applied to small business, I just had no idea these insights could be so succinctly and easily put together in such a relevant way. My business will never be the same now that I have these insights. I am recommending this book to everyone I know who is in business for themselves. I consider it indispensable reading for the small business in the 21st century. This book has now become my right-hand man, and I plan to continue to use it as a reference guide.
It is an easy to read book, without all the 'techno-talk' that usually would turn me off to these kinds of books. In fact, I think it's the first of its kind out there and I expect it will be very popular among those who understand that whether you own a flower shop, restaurant, bicycle store, small factory, public relations co., distribution co., medical clinic, or any other small enterprise, doing business and making a profit will depend on your ability to understand and leverage technology for your business.
I think the author definitely gets it and I absolutely praise this book.
An absolute must for any business who wants to keep up with the curve November 11, 2009
Midwest Book Review (Oregon, WI USA)
A modern business that doesn't embrace technology is a foolish endeavor. "Business Technology: A Guide for Midsize and Small Business" is a guide to embracing the newest aspects of technology to best improve one's small business through integrating the latest technologies of the twenty first century into the mix. Outlining the most vital of these technologies, Michael W. Johnson brings readers a highly informed read, making "Business Technology" an absolute must for any business who wants to keep up with the curve.
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